History of the Company
Spook Less is the registered name of Sersland-Hedden, LLC, a limited liability company founded in Franklin, Tennessee. Its owners have adjoining home property in the equestrian-rich area of Williamson County. The company was formed in mid-2003 when Ken and Gary discussed the idea after church services.

"Roscoe"

Why We Created the Product
Spook Less founder Ken Sersland says, "This is a piece of the training process that is missing." It is widely known that repetitive exposure to frightening sounds will diminish a horse's urge to flee, and that a "spookless" horse is a good thing. However, until now, there has been no specific product available to fulfill this need.

The obvious solution was to make recordings of the specific bothersome sounds and play them back repetitively. Although many have thought of doing this, it was a very difficult task requiring a unique collaboration of an experienced equestrian and a skilled audio engineer.

Our product is avaiable as a CD, and also at most online music services. The audio CD has some distinct features which make it the ideal solution. Sound conditioning can be done in many convenient places by simply using a battery-operated "boom box" player, which now is readily available with a CD drive. Sound stimulation can work well in a large or small space, indoors or out, near or far. In contrast, trying to desensitize a horse to visual stimuli is impossible as a "playback" training technique because a video screen is so limited in size. In addition, the CD makes it possible to randomize and repeat the sounds without deteriorating the media. This is not the case with cassette tape playback.

Production Credits and Special Thanks

Executive Producer Ken Sersland
Produced by Ken Sersland and Gary Hedden
Engineered by Gary Hedden at GHL Audio, Franklin, TN  

Product Development and Testing:

Jimmy Driver, Progressive Equine ®, LLC, Lebanon, TN
(615) 969-2476 info@progressiveequine.com & www.progressiveequine.com

Deborah Wray, GAITS of Nashville, Equine Assisted Therapy, Nashville,TN
NARHA Certified Advanced Riding, Driving & CHA instructor, (615) 662-6268
Deborah@gaitsofnashville.com  & www.gaitsofnashville.com 

Johnny Ruhl, horse riding & driving instructor/trainer, Woodbury, TN

Mary J. Lambert, horse & riding/driving instructor/trainer, Clovercroft Welsh Ponies, Franklin, TN,
(615) 771-2854   JLLRTR@aol.com 

Jim Gilligan, Natural Horse Trainer, (615) 308-5556  centaursavvy@juno.com 

Sgt. James D. Harber, Metro Nashville Mounted Horse Patrol, and President,
Tennessee Mounted Horse Patrol Assoc, (615) 834-8545 jdharber@comcast.net 


Photos:

Julie Marvel, Developing Images, Thompson Station, TN (615) 568-6707 rjmarvel@juno.com 

John Donegan, John Donegan Productions, Nashville, TN (615) 972-3186 jdprovideo@earthlink.net

Ken Sersland

Christopher Cole, the riding cowboy, Denver, CO

Kyle Stewart, driving and harnessing horses

Sharon and Tom Burns, Diamond B Ranch, Hay Sales, (615) 274-2153  thediamondb4@aol.com 

Pat Richie, Arena Action Photography, (732) 424-9611 arenaaction@wmconnect.com

Karen Krause, Metro Nashville Mounted Horse Patrol Officer

David Taylor, dog trainer, Cedar Valley Kennel, Franklin, TN  (615) 368-7875

Craig Richie, Chief, Somerville Police Dept, Somerville AL

Chet Hedden


Organ Show Music: Connie Dunlap, Murfreesboro , TN (615) 896-7257


Special Thanks To:

David Habegger, Watermark Communications Inc, Tampa, FL, www.watermarkinc.net

Pit & Linda Kemmer, Kemmer Ranch, Crossville, Tn., Boar Goats & Black Angus, (931) 484-0618
pkemmer@frontiernet.net 

Connie Philipp, General Curator, Nashville Zoo, Nashville, Tn. (615) 833-1534
cphilipp@nashvillezoo.org 

Charles Edward Hood, Antique Farm Tractors, Franklin , TN

Gary Bonn, Farm Depot, Fairview, TN (615) 799-0676

Greg Murry, Flintlocks, Leipers Fork, TN (615) 791-1747

Brian Foraker Mastering, Nashville, TN  (business consulting service) bforaker@bellsouth.net

Aaron Hedden (special locations consultant)

Sarah Hedden, Almost Home (childcare), Franklin, TN  (615) 790-1951

Dave Krikac, The Gear Foundation, Franklin, TN www.thegearfoundation.org  (615) 473-1386


Graphic Artist and Web Site Design:
Donnie Reed, Frontier Studios, a Visual Communications Co, Franklin, TN (615) 599-9471
dreed@fsontherange.com . 

Spook Less Compact Discs are protected by Copyright Laws
and are patented.

    All Rights Reserved by Sersland-Hedden, LLC 

    Unauthorized duplication is a violation of applicable laws.

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